Mobile advertising platform and Its Role
Best online mobile advertising platform
Since people spend more than 5 hours a day on smartphones, a mobile advertising platform is an excellent opportunity for businesses to promote their brands.
There are many types of ads, but the most popular are:
These ads can be viewed via mobile advertising platform (sometimes referred to as mobile advertising networks).
The two most obvious options are Google Ads or Facebook. The best advertising platform acts as an intermediary between publishers and advertisers looking for ad attributes in popular apps.
In this article, you’ll learn how mobile advertising platforms work, some of the best mobile advertising platform, what they have in common, and how to choose the right platform for your business.
How does It works?
Technopedia defines a mobile advertising platform as “an intermediary between mobile publishers and advertisers.”
In short, a mobile advertising platform is a place where advertisers can purchase advertisements that appear on websites and mobile applications.
Most compelling platforms (such as Google and Facebook) have ad management panels that allow you to create an account and manage ads yourself.
In this case, you don’t have to contact the advertiser directly, and you can easily view data about impressions, conversions, click-through rates, etc. because all these data are collected by the mobile advertising platform.
Usually, you can set an ad campaign spend limit with multiple bid options to choose from, like cost-per-impression or cost-per-click.
You can use a portable ad platform to target a variety of different channels, including:
- Google mobile searches
- Facebook’s mobile feed
- Instagram’s mobile feed
- In-app ads of a specific mobile app
1. Google Ads
Unsurprisingly, Google Ads tops our list as it is essentially the king of paid mobile advertising platforms. Google Ads allows you to display PPC ads at the top of Google search results.
Since Google is the largest search engine, you can leverage the power of Google to bring results to your business.
You can also use the Google Display Network to advertise on popular websites. This makes Google Ads an ideal platform for search and display advertising.
2. Bing Ads
Google may be the biggest search engine on the Internet, but it is not the only search engine. Bing can also identify a large part of network traffic, so we recommend using the PPC Bing Advertising platform to display it in search results.
3. Facebook Ads
Not all PPC advertising is limited to third-party websites and search engines.
Facebook is a great place to attract a large online audience, and Facebook advertising is one of the best platforms for many who use social media giants.
Facebook ads can take many forms, including banner ads and sponsored posts.
4. Instagram Ads
Since Instagram is owned by Facebook, its advertising platform works the same way. It can display advertisements in different formats.
Most importantly, you can use Facebook and Instagram ads to target particular user audiences.
5. Twitter Ads
After Facebook and Instagram, Twitter is the largest mobile advertising platform. Twitter ads can take many forms, but one of the best types of ads is promotional tweets.
This will bring your company’s business tweets to the top of the summary.
6. LinkedIn Ads
Although LinkedIn is often seen as a mobile advertising platform, it is a very important source of advertising – especially if your business is B2B.
This is especially true of advertising messages related to your industry.
7. Pinterest Ads
As the latest social media network on the list of the mobile advertising platform, if your target audience is the largest middle and upper-class women, you need Pinterest ads.
You can use banner pins to promote your products and services.
8. YouTube
YouTube advertising is managed through Google Ads and can display video ads to large numbers of potential customers based on various possible targeting options.
You can serve ads based on keyword search, channel type, content format, industry, and other sites on the Google Display Network that are eligible to serve ads.
There are currently three types of YouTube ads: True View Ads, Reroll Ads, and Ad Buffer. Combined with powerful placement restriction options, make sure your ads only show below what you think is appropriate.
Currently, this is the best way to show a video in front of paying viewers.
Factors Consideration When Choosing online advertising platform
Unfortunately, there is no definite answer to this question, as there are many different factors involved. Here are some variables to consider when deciding: which devices are likely to be used by customers in 2021?
The question arises, “is mobile advertisement important?” instead, “mobile marketing is essential; how can I benefit from it? People still use various devices for different reasons.
For example, desktops are also used daily (at work), but mobile devices are often used at night for their audience and, of course, day and night for many people.
More than 62% of people shop for mobile devices, only a third of consumers use mobile devices and desktops for the same purpose, and 80% of consumers use mobile phones to find products and prices.
The Targeting Options Available to You
Today’s ad networks offer far more sophisticated targeting options than ever before; B. Location, demographics, device, sales, and more.
Some also include retargeting features that allow you to serve ads to customers who have already visited your website. This is a precious option as the conversion rate of retargeting traffic can be twice that of standard ads. Before determining which one is most suitable for you, take a look at the different options offered by each network.
Run-of-Network Options
This option has its strengths and weaknesses. The downside is that your ads may not appear on the highest quality or most relevant websites.
Testing multiple websites, on the other hand, is an effective way to see which websites match your brand and traffic goals.
Ads pension is an excellent way to attract more customers at lower CPM rates, so we encourage customers to consider using the RON (Network Operations) option.
The Relevance of the Network’s Niche Publishers
Large ad networks often work with thousands of different publishers. Find a publisher with stock to see if it is right for your target audience.
There is no point in placing advertisements on websites that are not visible to the target audience.
There are many factors to consider when choosing where to place your ads. Testing a new network requires an investment of time and money.
It is, therefore, important to first determine which ad network is best suited for your business.
But remember, you don’t have to use the first ad network to try. If you are testing the network and still haven’t got the results you want, don’t hesitate to visit our site .
